Evaluation 3

The source magazine covers hip – hop music, politics, and culture. It is the world’s second longest running magazine. It is known as the ‘Bible Of Hip-Hop’. The source is likely to distribute my magazine because they promote hip hop and being a long running magazine they would not alienate new ideas like my magazine. Vibe is a music and entertainment magazine. The publication is made up of a majority of R&B AND Hip Hop music, actors and entertainers. The magazine targets young people, urban followers of hip hop culture. The source and vibe are likely to distribute my magazine because of its hip hop/ rap content but also because I follow similar conventions to them.

Independent distribution companies would better suit my magazine because it is not the most popular genre and Rap is also very excluded from the converntions of other magazines.  The rap genre have independant fans so and indepandant distributor would suit my magazine and its image.

Choosing to use an independent label means the magazine can reach places where a mainstream conglomerate can not. Mainstream conglomerates distribute to majrities ot minorities. Mass media is distinguished from local media and it only reaches large markets. rather than the entire population. Indpenedant companies tend to have unknown artists and Mainstream tend to have renowened artists who have won awards and are expected to be in films. Independant distributors target smaller audiences.