Monday, 13 January 2014

Target Analysis



The masthead in bright black & white stands out and is one of the first things you notice. This has a potential effect on buyers making it attractive. The purpose of the skyline is to tell us the genre/lifestyle and target audience of the magazine.

The colours are simple black and white with a contrasting gold to differentiate the contents and the main features of the magazine. The masthead being the only bright colour gives a prestige look to the magazine as the its ambience is relaxed but still stands out.

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