Hip Hop & Rap Magazines

In Hip-hop/Rap terminology is very important as it distinguishes Rap from other genres and also the audience. Terminology in Rap usually stems from ghettos and gang and occasionally the slave trade. Words like 'Nigga' 'Swag', 'G', 'yo’ 'turnt up'.

Material possessions are very important in the rap industry as it portrays wealth, status and image. Iconography in rap consists of guns, chains/jewellery, snapbacks, drugs, stacks of money. Designer clothes are also a big factor in the rap industry because without it there is not a lot of appeal to you. Rappers are usually very common and things they do and get up too are very stereotypical but their are also unique rappers who stand out and are very popular. Artists like this change rap industry. Rap is forever evolving. 
Females in the rap industry are very strong very tom boyish there are not many but the female artist out there are completely the same. Stereotypical women are viewed as being sex objects. Close up or low angle shots are used to show that they are big, powerful and strong They a have a snarl or an angry facial expression to look intimidating and powerful. 

Personalities of artists tend to be very similar in the rap magazine. Stereotypically they are angry, rude, aggressive but this is not always the case and you do get the complete opposites. Artists will be in front of the magazine masthead to show that they are powerful and it makes them stand out.The images I used to gather information about these conventions were from Vibe magazine, XXL,The Source and Rolling Stone.

You can not get a lot of insight about a rapper through his music because in interviews they are completely different people than you expect them to be.